New Rock 97X  is on 97.7 FM, the frequency of Active Rock Radio in Panama City for over a decade.


Format...Active Rock

Home Of...Lex & Terry in the Morning, New Rock all day long.  Dr. Stroke Radio Show - Afternoons and ShortBus Radio takes to the airwaves at 7PM. "The Middle of Nowhere" the best local music show in the Panhandle and "Mandatory Metallica" is a tradition held strong for the past decade in the Panhandle.

Listeners...New Rock 97X has one of the largest listening audiences in the Panama City area,  reaching ten’s of thousands of people every week! Also, New Rock 97X reaches the Dothan, Alabama market reaching ten's of thousands of more people every week!

Listener Profile...70% male/30% female, primarily between the ages of 18-34 with a secondary concentration of men  35-44.

Unleash the power of 97X!

» New Rock 97X caters to listeners who are active, young, and have money.  They represent the next generation of economic power!  Brand your product or business...advertise on New Rock 97X!

» 97X is connected.  Our listeners are on the move!  97X listeners are more likely to buy cell phones, CD's/DVD's, purchase automobiles, dine out at sit-down restaurants, log-on to the internet, enroll in college or Tech Schools, are first time home buyers, and are also buying appliances and furniture.

» New Rock 97X will deliver a total marketing plan for your business...from complete branding of your product or service, let the experience of the New Rock 97X sales team and promotions staff create a complete marketing program for your business.

For more information, contact Melissa Campbell at 850-230-5855 or by e-mail: Melissa@magicfl.com

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