Watch The Black Keys’ “Let’s Rock” PSA: “This is the coolest thing you’ve ever done in your life”

Easy Eye Sound/Nonesuch RecordsThe Black Keys have shared an old-school PSA to promote their new album, Let's Rock.

In the 40-second clip, streaming now on YouTube, a father finds his son listening to Let's Rock next to a pile of marijuana. But instead of lecturing the kid on the dangers of rock n' roll, the father reveals he's actually jealous that he's not the first person to hear the new record.

"How'd a narc like you get a cool album like this before it's release?" the dad demands to know. "I wanted to be the first to tell my friends about the new album. You don't even have any friends!"

"This is the coolest thing you've ever done in your life!" he adds.

Let's Rock, which features the lead single "Lo/Hi," is due out June 28. The Black Keys will launch a North American tour behind the record with support from Modest Mouse in September.

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