Badflower is starring in the campaign for a new line from the iconic menswear designer John Varvatos.
The "Ghost" rockers will be the face of the Fall/Winter John Varvatos Star USA campaign. The line focuses on the "youth-infused extension" of the John Varvatos brand, which, according to a press release, is "inspired by artistic expressions of rock and roll culture."
"Badflower represent everything that's missing in music and style today," Varvatos says. "They are rebels and amazing storytellers that carry themselves with ease and confidence. At the same time, they are absolutely one of the best rock bands on the planet."
"We had such a blast working on this shoot with John and his crew," adds Badflower. "This was our first time getting involved with anything fashion related and John was with us the whole time, making it super fun and low pressure."
"He's such a visionary in both the music and fashion scene and we're privileged to be able to work so closely with him."
For more info, visit JohnVarvatos.com.
In addition to starring in the fashion campaign, Badflower is also the first band to sign with Varvatos' eponymous record label in partnership with Big Machine.
Badflower will launch a U.S. headlining tour in support of their debut album, OK, I'm Sick, September 29 in Chicago.
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